Marketing and Promotion - Love it or Hate it.

Skye Taylor — Mon, 11 May 2026 00:02:00 CDT

Today the Round Robin Blog Hop is focusing on promotion and marketing of our books. It's a love it or hate it for most of us.

Once upon a time, if you got a contract with a publishing company, they did all the promoting: arranging book signings and tours, advertising etc. Today’s world for authors is very different. I’m sure James Patterson does not pay for the TV ads I sometimes see, but all he does is the pitch while his publishing house does the rest. Indie authors have to do it all and most of us, whether traditionally published or totally indie fall somewhere between.

And that “in between” is closer to doing it all than ever before for most of us. Some authors excel at the marketing thing and are savvy enough to follow clicks to see what works and what doesn’t. The rest of us muddle through hating the fact that we have to do promoting when we’d far rather be writing.

Personally, I am horrible at the whole marketing thing. I don’t survive on my income from writing, but I continue to write because I enjoy telling stories. I have so many ideas in my head, I feel like I’ll likely pass on with a book half written rather than ever stop writing.

One fairly inexpensive and totally painless option I’ve chosen is ALL AUTHOR. I have an annual membership which gives me an author page where all my books are displayed and I can for a very reasonable fee, I can feature any of my books for 6 months or more. And there’s no limit to the number of books I can feature. I get a weekly email with graphics of all my featured books which I can download and post on any social media or my website. Or I can log in an personalize the graphics with text. Once a week, All Author also posts each of my books on X as well, and they also provide me with a list of tweets to use myself.

When I have a new book out, I do send out an email announcing the new release. I also submit releases to all the author publications of Writer groups I belong to. But that’s about the extent of my efforts.

I used to be entirely traditionally published but in recent years began releasing books independently. For one thing, I realized that after my small regional publisher lost their go-getting marketing guru, and her replacement was not nearly as effective, I was more or less in charge of all my promotion so why share a large chunk of the proceeds when I was doing all the work?

Since both of my previous publishers have closed their doors, I've become a completely indie author and as such, I recently submitted the first of my newest series to the Annual Indie Author Project Contest and am pleased and proud to report that the book was chosen for their Indie Author Project support which includes presentation to local libraries and independent bookstores. I have a new logo I can add to my covers and website to announce that fact. Click on my book cover to purchase - I'm doing my bit to get you to purchase the first book in this new series.....

But my bottom line is I AM NOT A SALESMAN and I never have been. It’s not my area of expertise or one I have any talent for. So, you might want to hop on over to see what a few of my Round Robin Blog Hoppers do to promote their work. I bet they have far better ideas and a stronger grasp on the promotion than me.

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That MOST Important First Chapter

Skye Taylor — Fri, 24 Apr 2026 16:02:00 CDT

The First Chapter – hook your reader and setting the tone for the story

In a world of instant gratification via the internet, text, the phones we carry in our pockets and more, sticking with a story depends more and more on the “Hook.” Starting with a cover that attracts attention followed by a title that triggers interest and a jacket blurb that makes a potential reader click the buy button or carry the print book to the register.

But next comes that incredibly important first chapter. With millions of books out there and the ease of downloading, even dedicated readers will be tempted to set the book aside if they wade through that first chapter and don’t feel compelled to keep reading. Once upon a time, if I spent money on a book I would doggedly read on just because I’d paid for it. But today even the outlay of cash won’t keep me reading if it’s a slog and I’m bored, or worse, turned off by a character I just can’t like, and a plot I can’t get a feel for. I don’t think I’m alone in this, either. I try to take new authors out of the library just so I don’t feel like I’m tossing good money down the drain if I can’t get into book and end up sliding it into the return chute unfinished.

So, the question is: How do we compel our readers to fall into our stories and keep on reading when that first chapter ends?

First is the hook – a question that burns to be answered, like an unexpected ten dollar bill in a six-year-old's pocket at the candy store burns to be spent. The best place for that question is in the very first paragraph, but then there’s still that whole first chapter to keep the intensity going.

My best practice for that first chapter is first to create a character that the reader can really like and cheer for. Or a villain so heinous the reader just has to stay to make sure they get the justice they deserve.

But creating that compelling character is just a piece of the puzzle. You can create mister or miss awesome, the gent or lassie everyone would love, but then what? Again, this is today’s world where there are so many distractions, never mind hundreds of other books to lure a reader away. Pick up a copy of Gone with the Wind or East of Eden or any of the literary classics and you find a far more leisurely opening to a book. But when they were written if folks could afford a book at all, it was usually just the one with months in between and not that many new books each year to choose from. In today’s world, not many readers would spend an entire chapter on a veranda with Scarlett and the boys chatting of this and that, or a whole first chapter describing the scene.

So now you have to put your characters into a situation that grabs the reader’s interest and carries them onward to see how that situation is going to unfold. One might also include a burning emotional component. In the case of that despicable villain, you can give him a motive that drives him to his intended misdeeds but leave an equally compelling opposing feeling in the reader. For Miss or Mister wonderful, you might tear away their perfect world and leave them floundering. And if the reader really likes them, they are going to be carried onward praying for that happy ever after, or at least a sense of resolution that the character has done the best they could and feels some sort of satisfaction with the results.

The other thing this first chapter needs to do is put the reader into the world they are expecting. If your reader is fan of romance, then the events need to encourage them to feel like this is going to be a romance and not an eerie psychological thriller. Likewise, if your reader is expecting action and suspense, then they need to feel that suspense even if nothing big has yet happened. A fan of history isn’t going to feel happy with a scene that feels like today’s world, unless, of course, it’s a time travel, but even then, that pitch into the past or the future or at least a hint of it needs to happen in that first chapter if that’s why they picked this book up in the first place. Diana Gabaldon’s Outlander (written long before the series on TV) does not dump Claire immediately into the past, but instead rambles through a reunion with her husband following the end of WWII. BUT – and this is a big but . . . The very first sentence in that first chapter is: “It wasn’t a likely place for disappearances, at least not at first glance.” Then later in that first chapter her husband tells Claire he saw a rough looking man in full highland rig standing in the wind and rain staring up at the window where Claire could be seen brushing her hair. This plants the question in the reader’s mind: “Who is the rough looking guy in an old fashioned kilt?” and “Why was he looking up at Claire?” It’s a subtle hint, but it’s there to tease the mind.

So that’s what our first chapters need to do. Set the tone of the story, create compelling characters, and then plant a bomb in the scene that compels the reader to keep on going.

XXX

Click here to read the first chapter in the first book of my new series. What do you think? Does it do all of the above?

Now it’s time to check out what my fellow Blog Hoppers have to say about opening chapters.